Riga-based Sun Finance, acknowledged as the "hottest online lending platform," is on the brink of further expansion by leveraging artificial intelligence. Toms Jurjevs, the Founder and CEO of Sun Finance, stated in The Baltic Times Magazine, “I think it’s quite simple: the one who knows how to use AI best will get the most out of it,”. According to the FT1000, Sun Finance was the fastest-growing fintech in Europe in 2021 and 2022, achieving the highest growth rate in the fintech industry. This acknowledgement has brought Sun Finance to the attention of policymakers, investors, entrepreneurs, and the media.
The fintech sector is evolving rapidly, with advancements in technology transforming various financial services. The spectrum now includes regtech, insurtech, and crowdfunding, expanding beyond traditional alternatives to banking services. Jurjevs emphasized that geographical limitations are diminishing, making innovative fintech solutions accessible globally. The COVID-19 pandemic accelerated the adoption of fintech apps, with users appreciating their speed, ease of use, and flexibility. Sun Finance’s commitment to innovation and technological advancement ensures its continued leadership in the dynamic fintech landscape.
