Dallas, TX

Overall Rank: 58
Category: Insurtech
Category Rank: 6


Bestow believes insurance should be less intimidating, and they’re on a mission to increase financial stability for everyone. To do this, they partner with top life insurance carriers to deploy cutting-edge technology and data solutions that reduce costs, maximize efficiency, and drive growth by streamlining processes from origination and underwriting through administration.

Recently, Bestow launched three top 30 carrier partnerships; built and launched a permanent life solution to expand platform capabilities; and expanded the scope of their underwriter workbench by adding new AI-driven capabilities. Their end-to-end technology platform powers the entire value chain and ensures less time to market, significant cost reductions per policy, and a 31% increase in market growth — underscoring consumer preference for buying insurance online.

Bestow is also committed to reducing its environmental impact. Their remote-first policy helps reduce the team’s carbon footprint by 54%, while their digital policies translate to over 4 million sheets of paper saved to date. Additionally, their headquarters in Dallas, Texas is LEED® Gold certified.

Key Products

  • New business: Bestow delivers a clean, seamless, and fully integrated buying experience for agents and customers, allowing your brand to shine with a white-labeled look and feel.

  • Underwriting: Bestow leverages automation to streamline the underwriting process for accurate, timely decisions and instant approval products for carriers.

  • Policy Admin & TPA Services: Bestow has created a hybrid approach to administering policies that uses software solutions and BPO services to increase agent adoption.

  • Marketing Tech & Data: Bestow supercharges your sales channels with actionable insights and data modeling capabilities.

Customer Insights

  • “This is an entire generation ahead of what we were doing with our direct-to-consumer. Much superior.” AVP, Top 20 Life Carrier

  • “This is the fastest project I have worked on in the last 20 years. Just a testament to how great our teams have worked together.” Director of Product Management, Top 20 Life Carrier

  • “Great job! There were lots of jaws dropping. Usually about a month out from launch is when IT comes to tell us we are going to miss our launch…and you guys are pretty much done.” Director, Top 20 Life Carrier

  • “We have traditionally underinvested in servicing and we are looking to Bestow’s Customer Portal as inspiration for improvement across our platform.” Chief Digital Officer, Top 20 Life Carrier

  • “Bestow has proven that this industry can change. In just a few months, we’ve advanced a generation in the experience we can provide.” Director, Top 20 Life Carrier

Key Executives

  • Melbourne O’Banion, CEO & Co-Founder

  • Jonathan Abelmann, President & Co-Founder

  • Lena Chukhno, Chief Revenue Officer   

  • Chris Copeland, Chief Technology Officer 

  • Adam Boender, Chief Product Officer  

  • Bo Hu, GM Growth

  • Claire Martin, Chief Financial Officer 

  • Chris Laia, General Counsel 

  • Jeremy Bill, Chief Insurance Officer

News and Press Releases

  • February 2024: Tickets and Bugs: 18 Tips for Creating Prioritization Protocols (Read).

  • February 2024: LaSalle Vaughn of Bestow on 5 Things You Need to Be a Highly Effective C-Level Leader of a Fintech Company (Read).

  • January 2024: Meet the Winners: D CEO, Dallas Innovates Honor Top Innovators at 2024 Awards (Read).

To view their full press release, click here.

Corporate Responsibility

  • Bestow is committed to reducing environmental impact. 

  • Bestow’s remote-first approach means reducing their team’s carbon footprint by up to 54%.

  • Digital policies translate to over 4 million sheets of paper saved to date.

  • Bestow’s headquarters in Dallas, Texas, is LEED® Gold certified.