Boston, Massachusetts

Overall Rank: 274
Category: Insurtech
Category Rank: 18


Bindable is the InsurTech leader for alternative distribution solutions, enabling organizations across all industries to drive revenue and build brand loyalty through digital insurance offerings. The proprietary Bindable platform brings together a digital insurance marketplace, PolicyCrusher® agent software, and a full suite of support services to offer flexible, market-ready solutions for insurers, agencies, brokerages, and trusted brands alike.


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Key Products

Ecosystem-driven Distribution.

We work with the leading carriers day-in and day-out to supplement traditional go-to-market strategies and focus on delivering the right products to the right customers through digital channels. We can create a front-end user and agent experience for your API-enabled products, and deploy them to our robust network of partners or yours, quickly and easily.

Bindable’s Enterprise Platform is a complete and fully-configurable solution that enables trusted brands and insurance providers to capture new business opportunities fast – while just as importantly, helping their customers to protect the things that matter most. Whether it’s product diversification, channel expansion, front-end template solutions, or agency tools, we have it all to help you deliver it all.

Using their Insurance-as-a-Service (IaaS) platform, Bindable works with a variety of consumer-facing brands to quickly launch market-ready digital agency solutions that provide access to multiple leading auto and home carriers. Now you can better serve your customers with simpler, more appealing, and relevant ways to buy.

Key Executives

Bill Suneson, AAI, CEO, Co-Founder

Suneson is a proven entrepreneur and affinity marketing leader with direct experience building insurance technology ventures and developing partnership strategies for Fortune 500 brands.

Russell Carlson, Chief Financial Officer

Carlson is a forward-thinking and approachable financial executive with extensive experience in Insurtech start-ups and large global P&C companies, as well as Big 4 experience (10+ years). His strengths include strategic financing and capital raising (debt and equity), strategic and financial planning, due diligence management, Board interaction, data analytics and financial modeling. He has extensive experience in GAAP financial reporting, technical accounting, internal controls and process improvement.

Brian Kelley, Senior Advisor and Consulting CTO

Kelley is an innovative and motivated leader with a strong design background in creative, functional, and visually stimulating technology. He is fluent in technology and business and capable of bridging technical language barriers. He has demonstrated skilled leadership of multi-tasked teams and excellent schedule and budget management. Kelley has proven adept at directing development of dynamic online projects and constructing new software architecture using a large skill-set and experience base for successful business solutions.

Customer Insights

“There’s no question that the insurance industry will undergo major shifts in the next five to 10 years. Insurers that keep the customer top of mind, invest in digital capabilities, and acknowledge and capitalize on the opportunity that the insurtech market presents will emerge on top.” – Jeffery Williams | Forrester, Insurtech Funding Roundup


“Focusing on the end user and creating a better, more personalized experience plays a large role in our strategy. Bindable’s API technology provides us with the foundation we need to automate the quote-to-bind process in the personal lines space. With Policy Crusher®, our producers are able to provide the end user with a true omnichannel experience.” – Nate Watson | Managing Director, P&C Digital Transformation, NFP