Affirm, the payment network known for its transparent and consumer-centric financial solutions, has launched its pay-over-time options in the UK. Founded in 2012, Affirm offers an alternative to credit cards by allowing consumers to split purchases into manageable payments without hidden fees or late charges. Every transaction undergoes underwriting to ensure responsible lending, with approvals based on a consumer’s ability to repay. In the UK, Affirm will provide both interest-free and interest-bearing monthly payment plans, with any interest calculated solely on the principal amount, ensuring transparency. The company is regulated by the Financial Conduct Authority and has partnered with Alternative Airlines and Fexco to enable seamless integration at checkout for flight bookings and other purchases.
With a presence in the U.S. and Canada, Affirm has built a network of over 50 million consumers and 300,000 merchants, including major brands like Amazon, Walmart, and Shopify. Since becoming publicly traded on NASDAQ in 2021, Affirm has processed over $75 billion in transactions. The UK expansion is part of Affirm’s ongoing growth strategy, providing flexible financial products to both consumers and merchants.
