Online retail giant Amazon has long been lauded for its ease and flexibility of payment. Customers buying items from the company’s app or website have the option to pay with credit or debit cards from a wide range of imprints, personal checking accounts, and even EBT cards for select products. The only thing that has been missing from this list of options are the increasingly-popular digital payment services like PayPal or Venmo.
All that is about to change with Amazon’s announcement of an upcoming integration with Venmo. According to a statement by the company, by Black Friday 2022, customers will be able to link their Venmo account and make purchases that have been serviced through Venmo. With recent surveys indicating that Venmo users are more inclined to be frequent online shoppers, this is expected to be a major win for Amazon’s revenue.
“We want to offer customers payment options that are convenient, easy to use, and secure — and there’s no better time for that than the busy holiday season,” said Amazon’s Vice President of Worldwide Payment, Max Pardon. “Whether it’s paying with cash, buying now and paying later, or now paying via Venmo, our goal is to meet the needs and preferences of every Amazon customer.”