Can Flutterwave Bring Africa Into The Digital Economy?

Flutterwave has a lot of hopes riding on its success. Founded six years ago, the Nigeria-based fintech company has led a series of ambitious funding rounds in order to help it achieve its goal of connecting the African continent to the global digital market, culminating in it reaching unicorn status just last year.

As of 2022, Flutterwave unquestionably has the funding to back up its ambitions. With its latest funding round led by nine international investors, Flutterwave now has an additional $250 million to achieve its goals, with the company as a whole now valued at over $2 billion.

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Flutterwave is best known as a payment provider, offering similar services as leading competitor Stripe in the African market. However, the company has recently set out to position itself as an all-in-one financial tools platform. Among its significant offerings are business registration and growth services for Nigerian citizens both at home and abroad.

Unsurprisingly given the scope of its ambitions, Flutterwave has also made a name for itself with its aggressive marketing strategy. Among other prominent partnerships, the company has signed recording artist Wizkid as a brand ambassador, was named as the official payments partner for the Nigerian team at the 2021 Tokyo Olympics, and holds a long-term sponsorship deal with the Basketball Africa League.