Crowdfunding Website Indiegogo Takes Steps to Combat Risks of Delayed or Canceled Products

Founded in 2008, Indiegogo’s crowdfunding model offers entrepreneurs and start-ups the ability to find funding from an unusual source: individuals. The company’s rewards-based model offers these individual investors some form of gift in return for their investment—often one of the products whose production they are helping to fund—rather than an equity stake in the start-up...