Dave, a prominent neobank in the United States, has announced the appointment of Kevin Frisch as Chief Marketing Officer. Frisch will be responsible for the supervision of all facets of Dave's marketing strategy in his new position, such as brand development, content creation, product marketing, acquisition, cross-sell initiatives, customer retention, and go-to-market plans. Frisch brings over two decades of experience in transformative marketing strategies from his previous roles at Intuit, Uber, Wag, and GSN. At Intuit, he was responsible for $6 billion in revenue and led a team of over 200 in managing QuickBooks U.S. Marketing. His extensive background in multi-channel acquisition, lifecycle marketing, and strategic planning makes him a valuable addition to the Dave leadership team.
Jason Wilk, Founder and CEO of Dave, expressed excitement about Frisch's appointment, highlighting “We are thrilled to welcome Kevin, who brings over two decades of experience with market-leading companies. His unique combination of deep customer empathy and analytical rigor is exactly what we need to drive our marketing strategy forward and fully realize Dave’s mission.” Frisch's leadership is expected to drive further growth and success for Dave in the competitive neobank sector.
