For Julie Loeger Of Discover Financial, Innovation Comes From The Trenches

When it comes to innovation, Julie Loeger is adept at developing products that will resonate with consumers.

As the executive vice president and chief marketing officer for Discover Financial Services, it was Loeger who created the 5% Cashback Rewards Program at Discover Financial and was behind the company’s Discover It cashback credit card. Since then Loeger and her team have successfully launched the Discover Miles card, Secure card, Free FICO, and Credit Scorecard among other products. All the products are aimed at helping consumers manage their money and earn rewards when using their Discover Financial credit cards.

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Loeger isn’t one of those rising stars at Discover that are given free rein to try new things. A veteran, who has been with the firm for more than 25 years, Loeger knows the Discover brand and the industry very well. At the company, she has held leadership roles in many aspects of the business including rewards, brand management, and product development. Before she joined Discover she served in marketing at brewer Anheuser Busch.

In April of 2015, she was placed in her current role, overseeing sales and loan growth for the card business. She was named to the company’s Executive Committee and reports directly to Roger Hochschild, president, and chief operating officer for Discover.

“Julie’s knowledge of the business and understanding of consumers have enabled us to gain market share by bringing relevant offers to market,” said Hochschild when she was appointed to her new role. “Her contributions and perspective will be invaluable to us.”

A more recent accomplishment for the Chicago native who attended undergrad at The University of Texas at San Antonio and earned an M.B.A from Loyola University: Discover’s mobile app and website ranked highest in customer satisfaction among U.S. credit card companies in the new J.D. Power U.S. Credit Card Mobile App Satisfaction Study and the U.S. Online Credit Card Satisfaction Study. Discover’s mobile app got 890 points out of 1,000 and was ahead by 18 points compared to any other credit card company in the running. received 885 points out of a possible 1,000, leading the industry by 22 points.

“Meeting our cardmembers wherever they are, and striving to provide them with the best possible experience, whether that’s by phone, through our app or on the web is what we aim to do every day,” said Loeger, Discover’s president of U.S. Cards said in highlighting the awards. “Being recognized by J.D. Power in both the Credit Card Mobile App and Website studies is a tremendous honor and is a credit to our loyal cardmembers who continue to engage with Discover at various touchpoints.”