In a groundbreaking move towards enhancing global consumer payment options, commercetools, the industry leader in composable commerce, has announced a strategic partnership with PayPal Braintree. This collaboration aims to empower CommerceTools customers with a seamless interface, allowing them to effortlessly integrate with a myriad of payment providers, acquirers, and banks. The ultimate goal is to elevate client experiences and streamline cross-border transactions in hundreds of global markets.
Blaine Trainor, Vice President of Global Partnerships at commercetools, expressed the company's commitment to providing diverse payment solutions for its global clientele. "To improve our global customers' payment options, we wanted to implement a fintech solution for cross-border transactions in hundreds of global markets," Trainor explained. He emphasized the significance of PayPal's affiliation with MACH (microservices, API-first, cloud-native, and headless) technology, which has recently gained recognition as the MACH Alliance's first supporting member.
The integration of PayPal Braintree into the CommerceTools ecosystem is designed to be swift and efficient. It can be installed instantly as a CommerceTools Connect-ready component, significantly reducing time to value for businesses. The integration is versatile, catering to CommerceTools backend, frontend, and other JavaScript frontends. This aligns with the shared vision of both organizations to deliver frictionless experiences for customers and backend developers, ultimately driving revenue growth for retailers.
Key features of the partnership include the addition of debit and credit cards, digital wallets, PayPal Later, and local payment methods to over 200 markets in 135 currencies. This expansion of payment choices reflects a commitment to inclusivity and a tailored approach to diverse consumer preferences across the globe. Furthermore, the partnership offers customizable fraud measures, such as fraud protection on qualified transactions and dispute automation, enhancing the security of transactions for both customers and merchants.
David Bruce, Vice President and Global Head of Channel Partnerships at PayPal, emphasized PayPal's commitment to composable commerce and the MACH approach. "The PayPal Channel Partner team strongly advocates for composable commerce and is dedicated to the MACH approach," Bruce stated. "With this being said, we are delighted to be working with commercetools to expand customer payment solutions and continue supporting MACH principals."
By leveraging MACH technology and a shared commitment to frictionless experiences, these industry leaders are poised to revolutionize the landscape of consumer payments, offering unprecedented choice and security to businesses and customers alike. As the collaboration unfolds, it is evident that this transformative endeavor will leave a lasting impact on the future of composable commerce.
