Kabbage Beefs Up Team with Former LegalZoom Exec

Laura Goldberg joins Kabbage as Chief Revenue Officer. Most recently she was the CMO of LegalZoom. Kabbage powers small business lending for large banks, including ING and Santander, across Spain, the U.K., Italy and France. The company is funded and backed by leading investors, including the SoftBank Vision Fund, BlueRun Ventures, Mohr Davidow Ventures and others.

As CRO, Laura will oversee marketing, sales and business development. She brings nearly 20 years of experience successfully driving strategy and performance for national brands. Her mandate while at Kabbage will be to accelerate the company’s revenue growth as it supports the millions of U.S. small businesses in need of fast and flexible funding.

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Laura began her career in financial services at Credit Suisse and has served in a number of executive positions with disruptive digital brands. Most recently as the chief marketing officer at LegalZoom, she led its marketing team to make legal services more accessible to small businesses and families. In addition, she ran product for ScoreBig, an ecommerce site for live event ticketing; oversaw all digital properties and revenue growth for the NFL Online; and built one of the first digital-music subscription services at pressplay, a Universal Music Group-Sony Music joint venture, which led to her role as chief operating officer at Napster, where she launched its first subscription music platform and expanded the business internationally.

“Laura is an exceptional person and proven executive with the ability to propel new and established brands into their next phase of disruption,” said Kabbage CEO Rob Frohwein. “From her tenure at LegalZoom serving small businesses, to her understanding of financial services and driving impactful digital strategies, Laura brings invaluable experience to Kabbage as we endeavor to deliver small businesses the financial services needed to build thriving businesses.”

The appointment of Goldberg to CRO comes on the heels of a record year at Kabbage. In 2018, the company extended small businesses access to more than $2 billion, reached its first $500 million quarter, and hit a milestone of funding more than $10 million per day to U.S. small businesses. “I was struck by the market position of Kabbage,” said Goldberg. “It’s rare to find a company with such a high-growth market opportunity, clear vision, strong partnerships, disruptive technology and affinity across the largest customer base in its industry. It’s an honor to join the team during this important chapter for Kabbage and to be entrusted with such a material role in its success.”