Klarna and Stellar Global have joined forces to launch an eCommerce virtual shopping tool, aiming to provide customers with dynamic and engaging online shopping experiences. The collaboration combines Klarna's expertise in online tech integrations with Stellar's product demonstration teams and studio space, enabling brands to enhance conversions and create novel buying experiences.
In the wake of the COVID-19 pandemic, direct-to-consumer (D2C) brands have been investing heavily in omnichannel retail strategies to deliver refined shopping experiences across various channels. However, the companies behind this new virtual shopping solution recognize the growing demand for even more immersive and live experiences that allow customers to instantly connect with a brand and make informed purchasing decisions. By bringing the in-store experience online, Klarna and Stellar aim to bridge the gap between physical and digital retail.
Erica Savka, senior vice president of enterprise payments and merchant services product strategy at Bank of America, emphasized the importance of delivering consistent retail services across channels. Consumers now expect a seamless journey, regardless of whether they're shopping online or in-store.
Savka provided an example of her own shopping habits, where she purchases heavy items from Home Depot online but visits the store for plants and decorations. Understanding customer preferences and tailoring the shopping experience accordingly can drive customer satisfaction and loyalty.
Earlier this year, Klarna introduced an AI-powered shopping feed that caters to shoppers, developers, and retailers. The platform utilizes artificial intelligence to provide personalized product recommendations based on users' interests. This innovative technology takes the Klarna app beyond a simple checkout solution, transforming it into a comprehensive starting point for every purchase. By harnessing AI capabilities, Klarna aims to revolutionize the way customers discover and engage with products, further enhancing their shopping journey.
The partnership between Klarna and Stellar comes at a time when eCommerce continues to thrive and evolve. As more consumers turn to online shopping, the demand for immersive and interactive experiences is on the rise.
Virtual shopping tools provide an opportunity for brands to engage with customers on a deeper level, replicating the personal touch and exploration found in physical stores.
With the continued expansion of eCommerce, virtual shopping tools powered by AI and innovative technologies are set to transform the way consumers engage with brands, bringing the in-store experience to the digital realm.
