Klarna Doubles Down On U.S. Market, Introduces Klarna Card And Pay Now Service

Klarna has been having a banner year: having added considerably to its 90 million users and quarter-million retail partners worldwide, the Swedish digital payment company has also grabbed headlines with its acquisition of travel planner Inspirock and the release of its highly regarded all-in-one app. Now, with the company’s recent announcement of new offerings in the U.S., it’s poised to get a lot bigger.

Most notable among Klarna’s new products is the Klarna Card, a physical card allowing customers to make use of the company’s standard buy now pay later (BNPL), interest-free payments online or at brick-and-mortar retailers. The card will also be integrated with digital wallet and payment services such as Apple Pay and Google Pay.

Become a Subscriber

Please purchase a subscription to continue reading this article.

Subscribe Now

Understandably, Klarna leadership is enthusiastic about its new card. “As we have seen in other markets, we want people to use Klarna everywhere,” said Klarna Co-Founder and Chief Executive Officer Sebastian Siemiatkowski.

Klarna users will have to wait for a while to put the new Klarna Card into their wallet, as no release date has been set as of now. However, Klarna’s new Pay Now service is available immediately, allowing users to make full payments at any online retail partner. This payment option joins its Express frictionless checkout service and unique subscriptions management service, which taken together have brought Klarna to the apex of the digital payments landscape.