Klarna, an international payments network driven by AI, has introduced significant enhancements to its AI assistant, designed to streamline the shopping experience for its users. The new features leverage OpenAI's technology to provide a personalized, chat-based shopping experience. Users can now search for specific products, compare brands and categories, and access detailed product insights, including customer reviews and price history. Additionally, Klarna’s AI assistant offers recommendations based on individual preferences and facilitates purchases directly through the app, supporting Klarna’s flexible payment options.
These innovations are part of Klarna’s broader strategy to become an all-encompassing financial tool, supporting customers not only in managing payments but also in finding quality products at competitive prices. By integrating Klarna’s extensive price database, users can receive real-time information on product availability, stock, and cashback options. According to David Fock, Klarna’s Chief Product and Design Officer, the company is using AI to challenge traditional e-commerce giants and reshape the shopping experience. Partnering with OpenAI, Klarna aims to demonstrate the potential of AI at scale while further enhancing customer satisfaction.
