Actor Ryan Reynolds has developed a reputation as a charismatic and extremely effective brand spokesman. Following major purchases of Reynolds-affiliated organizations, including American Aviation Gin and budget wireless provider Mint Mobile, endorsement by the movie star has quickly proven itself to be a major coup.
Now Reynolds is contributing his star power to a new industry: fintech. According to an announcement by Canadian payments servicer Nuvei, Reynolds has invested an undisclosed amount in the company, and will star in a new advertising campaign that showcases the company’s innovation and history. Among the major accomplishments that drew the actor to Nuvei are its recent $1.3 billion acquisition of U.S. rival Paya in February 2023.
“America gets a lot of credit for innovation and I think there’s something quite funny and interesting and a fun story to tell about Canada flexing a little bit,” Reynolds said in an interview on his new investment. He went on to characterize Nuvei as “a multi-billion-dollar global company with an amazing story to tell.”
