Shift4, a leader in integrated payments and commerce technology, has signed a definitive agreement to acquire Givex Corp., a global provider of gift cards, loyalty programs, and point-of-sale solutions. With over 130,000 active locations across more than 100 countries, Givex serves major businesses such as Nike, Marriott, and Wendy's. The acquisition, set to close in the fourth quarter of 2024, will enhance Shift4’s customer base and add Givex’s advanced gift card and loyalty services to Shift4’s offerings. Shift4's President Taylor Lauber highlighted the acquisition’s potential to strengthen client relationships while expanding the company's overall value proposition.
Shift4 is renowned for simplifying commerce by powering billions of transactions annually across diverse industries. The acquisition of Givex aligns with its strategy to grow through value-added services while minimizing customer acquisition costs. Givex, under CEO Don Gray, is known for delivering enterprise-level gift card and loyalty solutions, and the integration of its services into Shift4's payment infrastructure promises to create an unparalleled offering for both companies’ clients. This move further positions Shift4 to dominate the commerce-enabling technology space by providing seamless, comprehensive solutions to its global customer base.
