There are many ways to use LinkedIn. You can grow a business. You can educate readers. Or, like FinMkt President and CEO Luan Cox, you can gush over the accomplishments of your company with an infectious, unmistakable pride.
Last summer, FinMkt, along with Affiliates Management Company (the holding company for the Iowa Union Credit League) launched CUDigiLend, a point of sale technology solution for credit unions. Her feed is full of testimonials to the power of the partnership to help communities by saving time and money switching from outdated to modern systems.
It’s not surprising that Cox would be proud. Her FinMkt team, based in New York, played crucial roles in forming the framework for today’s modern software as a service model before "fintech" and "embedded finance" were commonly used terms. They, and she, have seen some stuff.
Cox founded the company in 2014 with help from family and friends, but now counts FinTop Capital, Vectr Ventures, and Perot Jain as investors, and counts companies as massive as TD Bank and PenFen Credit Union as customers. Her company also led a major SaaS deal with Renewal by Andersen, the replacement window and door behemoth.
But, of course, she never stops innovating. FinMkt was recently issued a patent for its advanced multi-lender point-of-sale platform, driving the evolution not just of the company, but the entire market.
We’d be proud of that too.
