The Financial Technology Report is pleased to announce The Top 25 Real Estate Technology Companies of 2024. In recent years, the real estate technology space has experienced remarkable growth and transformation, fueled by advancements in data analytics and cloud computing, among other technologies. New solutions and features have fundamentally reshaped how real estate professionals do their jobs from selling and managing properties to streamlining financing to enhancing tenant experiences, and beyond. This year's awardees represent a wide range of companies, each contributing to the advancement and innovation of real estate technology.
Among this year's honorees, we have Poplar Homes, which leverages technology to streamline the rental and home buying process, offering owners comprehensive performance analytics and residents enhanced listing experiences through 3D property scans. Another standout is Builders Patch, whose online cloud-based platform digitizes and automates the loan intake to closing process for multifamily housing deals, accelerating the rate at which affordable housing units are built while providing AI-driven insights and analytics. Finally, we have Zillow, a household name in real estate, which provides a comprehensive online platform for buying, selling, and renting properties, empowering users with valuable market data and insights.
Please join us in celebrating the accomplishments of The Top 25 Real Estate Technology Companies of 2024.
1. Zillow
Zillow is a real estate marketplace company that provides information and services related to selling, buying, renting, and financing through its platform, accessible through a website and mobile application. In 2022 the company announced a "housing super app" business strategy in which the Zillow platform would facilitate all components of the home buying, selling, and renting process, from initial property searches to closing to moving. This new strategy aims to help the company increase both the total number of customer transactions and the revenue per customer transaction.
Zillow’s affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®.
2. Yardi
Headquartered in Santa Barbara, California, Yardi is a company focusing on the design, development, and support of real estate investment management and property management software. Yardi offers business solutions for various real estate markets, including multifamily, single-family, affordable, public, senior, and military housing as well as office, industrial, and retail market segments. The company provides property management software to 13,000 customers within the real estate industry, with these clients collectively managing assets worth $4 trillion across more than 80 countries.
Established in 1984, Yardi now employs over 9,000 professionals working in over 40 offices throughout North America, Europe, the Middle East, Asia, and Australia. Roughly half of all commercial real estate companies in the United States utilize Yardi's software.
3. Vacasa
Vacasa is a vacation rental management platform in North America that aims to enhance the vacation rental experience by integrating purpose-built technology with local and national teams. Vacasa seeks to serve homeowners by helping them maximize the income potential of their valuable assets through its technology, which is designed to adjust rates in real-time, aiming to optimize revenue.
Vacasa has more than 40,000 homes in hundreds of destinations across the United States, and in Belize, Canada, Costa Rica, and Mexico. The company also offers 24/7 phone support. In addition to enabling guests to search, discover, and book their properties on Vacasa.com and the Vacasa Guest App, Vacasa also provides inventory to its partners, including Airbnb, Booking.com, and Vrbo.
4. Realtor.com
Realtor.com®, based in Santa Clara, California, is a resource for home buyers and sellers. Operated by Move, Inc., it offers a comprehensive list of for-sale properties, as well as information and tools to help users make informed real estate decisions. Realtor.com was established as a public website in 1996.
Realtor.com is the second most visited real estate listings website in the United States as of 2021, with over 100 million monthly active users. Realtor.com® also offers homeowners tools and resources through the My Home℠ dashboard. My Home℠ dashboard allows property owners to manage their homes by tracking their home’s value over time, researching and managing home improvements, and scouting other similar properties in the neighborhood. Realtor.com is available in 80 countries.
5. Inhabit IQ
Inhabit is a software company serving the residential and vacation property management industries. Powered by a team of business leaders and industry experts, the company focuses on providing property management professionals more choice through its software ecosystems. Founded in 2016, Inhibit has more than 7,000 property management company customers and over 1,100 employees who drive partnerships and deliver software solutions and services.
Property managers use Inhabit to automate issues like resident screening, payments, and insurance. Inhabit’s private equity partners include Goldman Sachs Asset Management, Insight Partners, Greater Sum Ventures, and PSG. The company’s chief executive officer is Lisa Stinnett, who is also a managing partner at Greater Sum Ventures.
6. Entrata
Founded in 2003, Entrata® is a property management software provider with a single-login, open-access platform. Entrata offers a variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, and its platform currently serves over three million residents across more than 20 thousand multifamily communities around the globe. Entrata’s open API and selection of third-party integrations aims to offer management companies the freedom to choose the technology and software that best fit their needs.
Recently, Entrata launched business intelligence and data share products to provide customers with visualized data. BI and Data Share will enable multifamily property managers, operators, and investors with the ability to monitor performance management, visualize insights, and personalize reporting.
7. AppFolio
Founded by Klaus Schauser and Jon Walker in 2006, AppFolio offers software-as-a-service (SaaS) applications and services to the real estate industry. The company's headquarters is in Goleta, California, in the Santa Barbara area. AppFolio’s platform aims to enable its customers to increase operational efficiency and grow their business.
AppFolio’s products include AppFolio’s Property Manager and AppFolio Investment Manager. AppFolio’s Property Manager is a property technology solution with accounting, marketing, leasing, and management functionality for multifamily and single-family, commercial, student housing, community association, and mixed portfolio property managers. In June 2022 the company expanded the platform by launching AppFolio Stack, its integration marketplace. AppFolio Investment Manager is a software platform designed for real estate investment management, with tools for fund management and syndication.
8. Lessen
Lessen is a tech-enabled, end-to-end property service provider that aims to change how commercial and residential real estate services are delivered and managed at scale. Lessen’s technology platform provides data-driven insights that offer growth opportunities for the various stakeholders in the real estate ecosystem—including investors, owners, managers, and service providers.
The company enables local field managers to deploy and oversee a network of vendors (Lessen Affiliates) acting as one unit across distributed property portfolios. Lessen operates across a national network of more than 250,000 properties, and completes more than 3 million work orders annually across an expanding range of services. Lessen, LLC is a venture-backed, privately held company with offices in Scottsdale and Chicago.
Recently, Lessen launched a purchasing marketplace for vendors. "Lessen Advantage Marketplace” provides vendors with a platform to access lower prices on supplies and materials, and receive preferred rates on insurance and financing programs. Additionally, Lessen partnered with Darwin Homes to enhance single-family residential property management. Lessen provides its centralized repair and maintenance platform to its clients, aiming to reduce administrative burden.
9. Buildertrend
Buildertrend is a residential construction management platform. The platform has over one million users across 100 countries. Buildertrend’s software is meant for home builders and remodelers. The platform, accessible via both a website and mobile app, offers features such as scheduling, a client portal for customers to see works-in-progress, send messages to contractors and pay construction bills, a budgeting feature, and more.
Buildertrend was founded in 2006 by Dan Houghton, Steve Dugger and Jeff Dugger. In its first year of establishment, the company hired three employees and moved into its first office in Omaha, Nebraska. In 2008, the company experienced 80% growth and expanded to serve the remodeling industry. Buildertrend began offering its mobile services in 2012 for both iOS and Android. In 2018, the company increased its partnerships and began offering Buildertrend University, Onsite Consulting, and Pro Websites.
10. VTS
VTS is a technology company serving the commercial real estate industry, bringing together owners, operators, brokers, and tenants on a single platform. In 2013, VTS released VTS Lease. Today, the VTS Platform stands as one of the largest first-party data sources in the industry. The company aims to change how decisions are made and executed by CRE professionals across the globe.
With the VTS Platform, consisting of VTS Lease, VTS Market, VTS Activate, and VTS Data, business stakeholders in commercial real estate are given real-time market information and workflow tools. VTS has more than 60% of Class A office space in the U.S., and the platform manages 12 billion square feet of office, retail, and industrial space globally. VTS’ user base includes over 45,000 CRE professionals and customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE. Recently, the platform grew by 400%, with industry players including Lendlease, Habitat, and Stonehenge adopting VTS Activate as their resident experience solution of choice.
11. Guesty
Guesty is a property management platform for the short-term, vacation rental and hospitality industry, founded in 2013 in Tel Aviv, Israel. Serving various clients, from hosts to hotel brands, customers utilize Guesty's platform and solutions to centralize their reservations, guest communication, operational tasks, and cleaning management needs across booking OTA channels, including Airbnb, Vrbo, Booking.com, Tripadvisor, Expedia, Agoda, direct booking websites and more. With 15 offices serving customers worldwide, Guesty aims to help hospitality operators save time and resources.
The company is a Y Combinator graduate. In 2021, it acquired MyVR and Your Porter App, both property management software companies, and raised a total of $110 million in funding from investors such as Apax Digital Fund, Viola Growth, Buran VC, Magma Venture Partners, TLV Partners, and Vertex Ventures Israel.
Recently, Guestly launched GuestyPay. GuestyPay eliminates interactions with third-party providers, giving customers more control of their payment processing. The new feature can be set up within the Guesty dashboard and joins the company’s in-house offerings of Advanced Analytics, Damage Protection, Accounting, and 24/7 Guest Communication.
12. HomeLight
HomeLight is a real estate technology company based in San Francisco, California. HomeLight offers an online platform that connects real estate agencies with buyers and sellers and works with agents, lenders, and their clients. Its products and services assist clients with making cash offers, buying a new home before selling their current home, and more. HomeLight's algorithm evaluates agents according to data including sales and agent records from more than 100 sources and approximately 30 million transactions nationwide. Agents are ranked according to price range, neighborhood, property type, and experience level.
Founded in 2012, HomeLight is a privately held company with offices in Scottsdale, San Francisco, New York, and Seattle, with backing from investors including Zeev Ventures, Menlo Ventures, Group 11, Crosslink Capital, Bullpen Capital, Montage Ventures, Citi Ventures, Google Ventures, and others. Notably, in 2021, HomeLight partnered with the National Association of Real Estate Brokers to launch the Black Real Estate Agent Program, providing stipends and mentorship for aspiring African-American real estate professionals to help them start their careers in the industry. In early September, HomeLight was valued at $1.6 billion.
13. Qualia
Launched in 2015, Qualia is a company with connected title, escrow, and closing technology infrastructure built for real estate and mortgage professionals. The platform aims to streamline the home buying process by bringing together homebuyers and sellers, mortgage lenders, title and escrow agents, and real estate agents into a single shared closing system. Qualia's platform provides products for settlement agents, lenders, vendors, underwriting departments, real estate tech, consumers, and realtors. These six separate products are used in various combinations depending on the role an individual plays in the home buying and selling process.
Qualia is utilized by over one million real estate and mortgage professionals to facilitate their real estate closings, processing transactions for millions of consumers every year. Qualia was founded in 2015 by Joel Gottsegen, Lucas Hansen, and Nate Baker and is headquartered in San Francisco, CA with additional offices in Austin, TX, and Superior, CO.
14. Seek Now
Seek Now is an insurance inspection platform and real estate services provider to the property and casualty insurance industry. The company was founded in 2012. Seek Now utilizes a workforce to capture, translate, and transmit high-definition data. The platform leverages current and emerging technologies, including machine learning, AI, AR/VR, and autonomous flight. Seek Now delivers property-specific reports with embedded damage tagging, floor plans, and 360-degree walkthroughs to help improve the Property & Casualty (P&C) insurance and real estate industries.
Recently, Verisk integrated with Seek Now to streamline homeowner insurance claims. Seek Now’s technology will be integrated within Verisk’s suite of property estimating solutions, eliminating the need for manual information transfer. Additionally, Seek Now recently rolled out DRIVE academy, becoming an official DOD skillBridge provider. DRIVE Academy will provide aspiring professionals with mentorship opportunities, hard-skill coursework, and career advancement in the field inspection and insurance industry.
15. Keyway
Keyway is an AI-powered real estate investment manager. It builds AI and ML-powered software for real estate investors and managers, and partners with institutions by acting as their programmatic acquisition partner or by licensing their platform for them to directly source and manage their assets.
Keyway received $40 million in funding from multiple VCs, including Camber Creek, Canvas Ventures, Thomvest, Montage Ventures, FJ Labs, Parker 89, and Crosscut. Jack Chandler, former BlackRock chairman and head of global real estate, is an advisor to Keyway. Its software has facilitated more than $300 million in real estate transactions across the multifamily and net lease verticals. Keyway has 300 integrated data sources and 12,000 data points.
Keyway recently launched Keypilot, an AI co-pilot designed specifically for real estate teams. Keypilot conducts property research, writes investment memos, predicts asset valuation, and analyzes contracts. Keypilot is a technology solution that covers real estate sourcing, underwriting, transacting, and asset management in a single platform. Keyway is a partner with Esusu.
16. Side
Side is a real estate brokerage platform that allows agents, teams, and indie brokers to create and grow their own companies without the typical challenges of operating a brokerage. The company was founded in 2017 by Guy Gal and Ed Wu. As a broker of record, Side ensures that all transactions are compliant and that agents are in good standing. In addition, it provides agents with full ownership of their businesses, plus technology and support services.
Since its launch, Side has grown a community of more than 600 real estate companies across the country, 50% of which are woman-owned and over 30% of which are minority-owned. Side is headquartered in San Francisco California, with locations in 17 states, and a team employing 24 agents and seven support staff.
17. OJO
OJO is a real estate technology company aiming to guide more people to successful homeownership. The company’s platform for buying, selling, and homeownership offers personalized guidance for each step of the process. Through a combination of people and technology, OJO aims to help consumers by enabling them to customize their search, connect them with industry experts, and equip them with financial tools so they feel prepared to buy, sell, or own a home.
OJO recently acquired The LEAD Syndicate, a leverage platform for real estate professionals. The two firms will launch Lever, which will function as a comprehensive support system for agents. To date, the company has raised more than $140 million. The CEO and founder of the company is John Berkowitz. OJO Labs is headquartered in Austin, Texas, and has more than 700 employees globally with a presence in Chicago, Minneapolis, and San Mateo; and a large operations center in St. Lucia.
18. Poplar Homes
Poplar Homes is a real estate partner. The company aims to use technology to make the renting and home-buying process more efficient. Poplar Homes assists in onboarding rental portfolios and provides owners with access to an owner dashboard, offering a comprehensive view of performance statistics and property records. Additionally, Poplar Homes conducts 3D scans of vacant properties to enhance their clients' listings.
Poplar Homes currently provides service to over 5,700 owners and 16,000 residents. They are now present in 15 metro areas across eight states, including California, Washington, Nevada, Colorado, and Texas. Based in Cupertino, CA, Greg Toschi, Rico Mok, and Chuck Hattemer founded Poplar Homes (formerly Onerent) in 2014.
19. RealPage
RealPage is a company that provides AI-enabled software platforms to the real estate industry worldwide. RealPage offers solutions for both front office and property operations. The company’s platform provides property owners, operators, and investors with transparency in asset performance with data insights and customized tools, aiming to generate incremental yield.
Founded in 1998 and headquartered in Richardson, Texas, RealPage joined the Thoma Bravo portfolio of market-leading enterprise software firms in 2021. The company serves more than 24 million rental units from offices in North America, Europe, and Asia. Recently, RealPage launched new products to attack rental fraud. Innovative leasing verification solutions help property managers to detect and deter fraudsters. RealPage also had a partnership with Habitat for Humanity International to build housing in local communities.
20. Builders Patch
Builders Patch, founded in 2017 and based in New York, is an online cloud-based platform that manages multifamily housing deals from acquisition to asset management. The Builders Patch platform digitizes and automates the loan intake to the closing process, and provides AI-driven insights and analytics to bring accuracy, speed, and transparency to the closing process. The company aims to accelerate the rate at which housing units are built, and has reduced the time to close a loan to less than 30 days.
Builders Patch provides tools that aim to streamline construction lending for affordable housing through underwriting memos, document collection, task management, asset management, and portfolio analytics, enabling clients to automate repetitive tasks and manage their deals. The company focuses on affordable housing and works with Housing Finance Agencies (HFAs), Housing Developers, Syndicators, and Banks to collect, collate due diligence data, and create underwriting packages and investment memos.
21. Flyhomes
Flyhomes, launched in 2016 by Tushar Garg and Stephen Lane, is a company focused on improving efficiency in the home buying and selling process. To date, Flyhomes has helped clients close on more than $3.6 billion worth of homes at prices ranging from $150,000 to $7 million. Every client is given a dedicated Flyhomes agent along with a team of research analysts, loan officers, and tour specialists to assist with their needs.
Flyhomes offers unique services, such as Flyhomes Cash Offer, Buy Before You Sell, and an all-inclusive listing service to help clients compete in highly competitive markets. Since its launch, the company has raised $190 million in venture capital. Flyhomes offers its services in Seattle, Southern California, Boulder, Dallas, Houston, the San Francisco Bay Area, Boston, Denver, and Austin.
22. Upright
Upright is a fintech company that operates in the real estate investment sector. The company offers a platform for both active and passive real estate investors, providing services such as short-term, interest-only loans for residential rehab, new construction, and portfolio projects, as well as adjustable-rate mortgage loans. Its crowdfunding platform is designed to facilitate the financing of residential redevelopment projects, providing basic screening and due diligence of each re-developer to experienced investors who buy and rehabilitate residential properties. This enables investors a way to invest in real estate, and real estate developers a way to earn capital to fund projects.
Upright provides real estate investment management software that helps users find, analyze, and manage their projects. The company has managed more than $2 billion in investments with 99.7% of principal returned to investors. It was founded in 2014 and is based in New York City, New York.
23. Avenue One
Avenue One is a technology service platform and investment marketplace for institutional owners, buyers, and sellers of residential rental real estate. Avenue One’s platform connects local experts to institutional capital, aiming to make investing in housing debt and equity more efficient for institutions, while also supporting local businesses.
Avenue One finds and purchases properties and coordinates the efforts of its partners through a proprietary technology stack. This system takes in large amounts of data at national and local levels and combines it with information about each property. The company has deployed over $2.2B for institutional investors and contracted more than $400 million to over 400 local partners. Avenue One is operational in 21 markets across the United States.
24. Engrain
Engrain is an interactive technology and data visualization software solution for the multifamily, commercial, residential, storage, and retail real estate industries. The company is known for its TouchTour® suite of products, including interactive sales kiosks, the TouchTour iPad application, and TouchTour Connect digital signage, aiming to engage prospects and residents while providing sales teams with real-time information.
Through its SightMap™ data visualization software platform, Engrain showcases a lightweight map format that displays unit-level data. SightMap can be embedded on various websites or applications and is available on all of Engrain’s TouchTour products. It is also available for license by individual companies as an asset management tool and third-party software providers for inclusion in marketing and operations dashboards, applications, analytics tools, and websites via an SDK and Unit Map data API.
25. HouseCanary
Founded in 2013, HouseCanary is an AI-powered national real estate brokerage providing home valuations. The company has a 3.1% Median Absolute Prediction Error (MdAPE). As a national brokerage, HouseCanary delivers insights on 100 million residential properties to allow its customers to make informed decisions about their real estate investment assets. Various residential real estate investors, mortgage lenders, investment banks, whole loan buyers, and prop techs nationwide use HouseCanary in their businesses. HouseCanary provides a full suite of products and tools, aiming to meet its clients’ business and budget goals.
Recently, HouseCanary has collaborated with Ally to launch an integrated ComeHome platform. The relationship enables Ally to incorporate HouseCanary’s co-branded ComeHome solution into its website, providing a resource for Ally’s customers who are looking for their first or next home. HouseCanary is backed by Hillspire (Alphabet Executive Chairman Eric Schmidt's family office), PSP Capital (founded by entrepreneur and former Commerce Secretary Penny Pritzker), Bryant Stibel (cofounded by NBA All-Star Kobe Bryant), ECA Ventures (Mark Dyne), Alpha Edison, Raven Ventures, and many others.
