Tide, the leading business financial platform in the UK, has appointed George Schmidt as its CEO for UK/Europe, demonstrating the company's commitment to strategic expansion. Schmidt, who previously served as SVP of Acquisition Marketing, will now report directly to Tide CEO Oliver Prill, underscoring the significance of his role in driving the company's ambitious growth plans, particularly with the upcoming launch in Germany. Tide has firmly established itself as a key player in the U.K. market, serving over 575,000 SMEs with innovative digital-first financial solutions, representing more than 10% of the market share.
Schmidt's appointment reflects Tide's dedication to nurturing talent and spearheading regional operations with a focus on strategy, product innovation, and member engagement. Tide's strategic expansion of its leadership team, including the recruitment of a managing director for Germany, highlights its ambition for international growth and commitment to transforming SME financial services. With offices in multiple countries and a global workforce of 1,600 employees, Tide is well-positioned for further expansion, challenging traditional banking norms and providing simple, innovative solutions to SMEs across markets.
