Tifin, a fintech firm specializing in AI-driven solutions for wealth management, has appointed Rob Pettman, formerly of LPL Financial, as its new President and Chief Revenue Officer. Pettman's departure from LPL, where he held the position of executive vice president of wealth management solutions for 19 years, marks a significant move in his career. At LPL, he oversaw various aspects of the wealth management platform, including investment product distribution, advisory platforms, research, and relationships with product and technology companies.
With Pettman's extensive experience in financial services, Tifin aims to bolster its growth and innovation under his leadership. Reporting to Vinay Nair, Tifin's Founder and CEO, Pettman will focus on revenue generation strategies, forging strategic partnerships, and driving growth initiatives across Tifin's portfolio of companies. His appointment comes at a pivotal moment for Tifin, following the recent announcement of former BlackRock executive Brooke Juniper joining the company to lead one of its advisor AI platforms. Pettman's leadership is expected to reinforce Tifin's position as a leader in AI-powered financial technology within the wealth management sector.
