Profile

FinMkt is honored to be recognized again by the Financial Technology Report. FinMkt is defining the future of embedded digital lending and payments technology with its patented and award-winning fully customizable multi-lender point of sale financing and consumer lending platform. FinMkt empowers banks, credit unions, alternative lenders, OEMs and merchants with cutting edge SaaS to provide innovative real time consumer financing, lending, and payment solutions. Optimized for home improvement, healthcare and retail, FinMkt’s versatile technology offers speed to market solutions in the most desired verticals.

Visit www.finmkt.io

Key Products

Loan Origination: Complete consumer underwriting, soft pull prequalification, KYC/fraud checks, device verification, credit policy insights.

Point of Sale Financing: Customizable lender and plan waterfalls for full credit spectrum financing solutions with stage payments functionality, refund processing and funds disbursement.

Payments: One platform allows payments by credit card, check, ACH and tap-to-pay with no required hardware.

Merchant Underwriting: Customizable underwriting criteria, full KYC/fraud checks, industry specific checks for required licensing, and ongoing merchant monitoring.

CRM Integration: Customizable CRM solutions within FinMkt’s platform or integrate with existing CRMs for seamless workflows.

Data & Reporting: Leverage valuable insights and data to shape business strategies and credit policies.

Customer Insights

“Today’s high demand for housing and low inventory has created an increase in home improvement projects and homeowners looking for alternative ways to pay for them. The ability for a contractor to offer finance options as an integral part of a bid for a home renovation is a huge win for contractors and homeowners alike. It will be easier than ever to secure quick affordable financing approvals and close deals. This offers One Click’s contractors a compelling competitive advantage compared to all other platforms in our space.” Ryan Lococo, CEO, One Click Contractor

“We are excited to strengthen our partner ecosystem with FinMkt’s lending technology platform which will now enable us to empower banks and credit unions to offer point of sale digital lending solutions at scale, and accelerate their digital transformation journey rapidly.” Bipin Sahni, Chief Strategy Officer, BFSI at Persistent

“Through this partnership, we have integrated best-in-class digital lending technology into our business model while also plugging into FinMkt’s network of vetted providers to expand our offerings to our membership and workplaces, grow business and enhance member experience.” Bryan Eichenbaum, Senior Vice President of Consumer Lending at American Heritage Credit Union

Key Executives

Luan Cox, Founder, Chief Executive Officer

Luan Cox is the Co-Founder and Chief Executive Officer of FinMkt. Previously, Cox was the Founder and GM of Interactive Data Managed Solution, EVP of Global Sales and Marketing for Stockpoint, and Executive Director of Partner Solutions for Quote.com. She received her BBA degree in Finance from the University of North Texas.

Sri Goteti, Founder, Chief Technology Officer

Sri Goteti is the founder and chief technology officer of FinMkt. Sri’s past experience includes Senior Director of Technology for Interactive Data Managed Solutions – Americas, where he built and led a global team in developing both adviser and investor-focused market data systems and front-end applications currently licensed by over 350 global financial institutions including Wells Fargo, Citi, JPMorgan/Chase, Pershing, Bank of America and the NYSE.

Nate Barber, Chief Financial Officer

Before joining the FinMkt team, Nathan began his career with JPMorgan’s investment banking group in New York and San Francisco. During his tenure there, he worked on a variety of mergers & acquisitions and capital raising transactions with software and technology clients. In total, he has advised corporate clients on transactions valued in excess of $12 billion.

Dheeraj Medikonda, COO & Head of Client Solutions

Dheeraj’s experience in complex project implementations, product development and lender integrations have been vital to FinMkt’s success. Multiple teams depend on him for guidance and collaboration. His sophisticated understanding of technology and ability to communicate complicated concepts in an accessible way enables him to excel in his work.

Erin Smith, Chief Administrative Officer

Before entering the fintech space as Brand Manager at small business lender, Lendistry, Erin’s career was largely in the real estate and financial sectors. She has held previous positions at Keller Williams Realty and Morgan Stanley. However, fintech turned out to be a natural fit for Erin, who enjoys the challenge of being both analytical and creative.

Jolynn Swafford, Vice President, Growth & Partnerships

Prior to joining FinMkt, Jolynn served in various executive roles in the healthcare industry for over 20 years. Throughout the span of her career, she was a global top achiever in SaaS and consulting services sales. She has worked with EY, PwC, Oracle, Gartner, Texas Health and Children’s Health. Jolynn is also a master life coach.

Competitors

• Lexis Nexis Bridger


• Comply Advantage


• Ripjar


• CSI Watchdog


• Eastnets


• Fircosof