Total Expert More Than Doubles Headcount, Taps Three New Execs

Fintech startup Total Expert, a marketing and sales software company for the mortgage and banking industries, is growing by the thousands—literally. Total revenues have increased 3,206 percent, according to a company release, and Total Expert has already expanded its corporate headcount by more than 130 percent; the company plans to grow beyond 250 employees in sales, marketing, and more by the end of the year.

Winner of the 2018 and 2019 HousingWire’s Tech100 and Minne Inno 50 on Fire, Total Expert also ranked No. 105 in Inc. magazine’s annual 500 list as the second fastest-growing Minneapolis-based company and 15th fastest-growing software company.

Become a Subscriber

Please purchase a subscription to continue reading this article.

Subscribe Now

The company recently partnered with Sales Boomerang, an automated borrower intelligence and retention system to help give mortgage lenders an advantage in managing business with customers. Last year, Total Expert, raised $20 million in Series B funding, backed by Rally Ventures and Arthur Ventures for a total of $34 million to further enhance its marketing in banking and lending and its global insurance services.

On a personnel level, three seasoned executives have also joined the Total Expert team. Steve Sovik, who previously served as chief revenue officer for Tipalti and global SVP of sales at Coupa, is on board as Total Expert’s chief revenue officer. Deanna Swanson, will take over as vice president of people operations. She brings 15 years of HR experience and will be instrumental in Total Expert’s hiring and employee growth. Peggy McGillis will serve as senior vice president of marketing. Prior to joining Total Expert, McGillis served as senior director of industries marketing at Workday and led marketing teams at SAP America.

“We’re excited to bring these three highly-established leaders on board to continue to make our teams, our software, and our brand even stronger,” said Joe Welu, CEO, Total Expert, in a statement. “Steve, Deanna and Peggy’s backgrounds share a common thread of focusing on building customers for life – the same foundation of Total Expert’s mission in bringing simplicity, humanization and tech innovation to the financial services space.”