Customer insights are gold for entrepreneurs. Donald Frieden, President and CEO of P97 Networks, emphasizes the importance of truly listening to clients when innovating. His journey in developing a cloud-based mobility services platform for brands like Exxon and Chevron showcases how understanding consumer needs can lead to groundbreaking solutions in the convenience retail space.
With over 65,000 retail and fueling sites relying on P97’s connected commerce platform, the focus isn’t just on improving payment processes; it’s about creating innovative solutions that disrupt the status quo. By partnering closely with clients, they enhance consumer engagement and streamline transactions for 137 million daily commuters.
The takeaway? Success comes from understanding your customers and delivering solutions that exceed their expectations.
